Operation lockdown but not on digital..
How time flies in this day and age. It has been awhile since I have posted anything on digital marketing. I have since worked for a digital organization. I came across this interesting article..
The world is starting to go virtual. How will companies do meetings? Whether it be in Zoom, Teams, Hop-In or other means...this is the future of working. This is actually now the perfect opportunity for companies to take control and integrate their digital marketing strategy.
Marketing budget will now be placed in new platforms to reach the intended audience as everyone will be switching to digital. How do we give that innovative approach?
As to what Scott Jones mentioned. "...a real focus on using influencers and SEO to reach new audiences.” The key factor in resilience as discussed in the article is adaptability.
This will be definitely be the survival of the fittest. No vaccine means the companies will have to face the reality of digital marketing as the norm for reaching out to the intended audience.
Stay safe.