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Halfway complete but neverending


Reaction to Session 4 - FRIDAY the 15th


Chapter 7

This is a great chapter that further strengthens what strategies companies should go for. At the end of the day, Bowtie should be the end result. By focusing on localized marketing this can help improve the sales reach of our company's programs



Chapter 8


This chapter focuses on social listening, netnography, and emphatic research and relating it to human qualities. It is very interesting as human centricity is so critical to digital marketing.


Chapter 9

B L A N K S P A C E


Content marketing is so important in conveying the message. Whether it is a blank space or space full of colors, marketers must be aware of the story that they want to show. You Tube plays a major role in enticing the minds of viewers for 5 seconds. Beyond that, you are engaged into the video. If not you can skip the ad.



2 of us being in North America really showed how digital marketing can be so interesting. The previous video by Ross showed that everyone can learn no matter where they are staying at. This shows that this course can truly be international.


As we reach the last few chapters I am excited to learn more things to cap my learnings on Digital marketing.

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