Balancing Act
What weighs more?
Things are so different now.
My take from Session 2 is that it was so interesting getting to know the personalities of my classmates through the use of a simple video. Though it was my very first time making a video, I learned so much by observing the quirks of each person.
I am still quite old school as I do not have my own twitter or Instagram account. Social media is not really my thing. I only create a Facebook account after Friendster died. As to my Gmail account, it has only been heavily used due to my MBA studies. I found so much information sharing in making use of android services.
Moreover, Viber now seems to be the mode of communication for all MBA students especially for groups. I was unanimously voted to be the class president for this term. How does one juggle with their daily activities?
If I were to relate this now to my Digital Marketing class, it seems the influence of my peers is now having more weight in terms of how I make decisions. There is so much information that can be gathered in the internet but by simply communicating directly with your peers you can bypass your hardships by getting the right information that can make your job easier.
As mentioned in my earlier posts, we should find ways for both online and offline to coexist and be complementary. Sometimes you just need to weigh the opinions of advocates and see if they do provide input to you or not.
From the suggestion of Prof, There needs to be disruptive information. Why does one read the headline? It is because it is catchy and it attracts the attention of the reader. This can clearly be seen in the article by David S. Evans and Richard Schmalensee.
LINK: https://hbr.org/2016/09/the-businesses-that-platforms-are-actually-disrupting
Another take on the session, is the old focus on people that you see physically. The usual TVCs, spreadsheets and Billboards are the main focus of marketers. They seem to have forgotten that the Netizens now play such a huge role in influencing your market via communal learnings. You need that seal of approval of the few as they can already have a major impact to connecting, conversing with their peers. One example also taken from the previous article are the online platforms that are now directly competing with various offline methods.
One way of counteracting the negative effects from Netizens is to include the Youth and Women in their marketing campaigns. You should look at the collective strength of these segments as well. So what weighs more? Ultimately, it is still your decision but To me the opinions of others plays a major role now.